Jade Ribbon Campaign
Community health promotion is a key activity of the ACMAV. One of the most recent and ongoing causes is the Jade Ribbon Campaign. This is part of an international movement to eradicate Hepatitis B infection and to reduce the incidence of associated liver cancer.
- Vertical transmission (mother to baby) is a major cause in Asian and Pacific Island countries
- Hepatitis B infection can remain latent for many years
- Many patients are not detected until manifesting as cirrhosis or liver cancer
- Melbourne has a significant at-risk population
- Early detection, through a simple blood test, saves lives
Dr Chris Leung, gastroenterologist and hepatologist, (and current ACMAV President) launched the inaugural Victorian Jade Ribbon Campaign in 2014, in partnership with the City of Melbourne, the Victorian Government and Hepatitis Victoria. This event was held at Federation Square, and together with live entertainment, attracted a sizeable crowd.
In late 2014, the ACMAV hosted the sold-out Jade Moon Night Charity Ball to raise money for this worthy cause (see “Charity Ball 2014” for photos).